O que vemos em Wimbledon é Arte

Depois de mais emocionante final alguma vez vista (pelo menos desde que o Agassi perdeu para o Andres Gomez em roland Garros) aqui deixo uma peça de comunicação pela JWT, London enlisted British artists Heather Ackroyd and Dan Harvey to create “grass photographs” for HSBC’s partnership with the Wimbledon tennis tournament. Harnessing seedling grass light sensitivity, Ackroyd and Harvey, who are known for similar work worldwide, record photographic images by projecting black and white negatives onto grass as it grows in a dark room for 12 hours per day for more than a week. The grass grows in accordance to the modified light exposure, thus the photo “develops” on a living canvas.